Using Facebook for Planned Giving Marketing: A Deep Dive

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Event Info
Summary:

Did you know that the fastest growing audience on Facebook is people over 65 years old? In fact, over 80% of your donors use some form of social media daily.

 

What’s more, online advertising through social media platforms such as Facebook, allows for incredibly specific, targeted and measurable outreach. That means for a smaller ad spend, you can make sure your messages are reaching your ideal planned giving prospects.

 

There is currently huge potential for the planned gift sector to leverage Facebook marketing to promote planned giving and acquire new planned giving leads.

 

That is why the CAGP Greater Vancouver Chapter is offering a Deep-Dive session on using Facebook in Planned Giving Marketing.

 

Spend the morning with us to hear from industry experts, delve into real-life case studies, ask questions and share ideas. This session is designed to give you all the practical tools you need to run a Facebook campaign, and how to build a successful strategy to ensure success.

 

Schedule

  • 8:30 - 9:00 Introduction to Facebook Marketing (with John Lepp, Partner, Agents of Good)
  • 9:15 - 10:00  Making the case to your marketing team with Ingrid Gingras, Marketing Director Ottawa Hospital Foundation and Rob Gottschalk, Associate Vice President at The Ottawa Hospital Foundation.

OR

  • 9:15 - 10:00 Ask the Expert Interactive Session
  • 10:00 - 11:00 Real Life Case Studies presented by Christine Kang, Manager, Gift & Estate Planning at SickKids Foundation and Jackie Mersereau, Sr. Development Officer-Planned Giving - Nature Conservancy of Canada
  • 11:00 - 12:00 Discussion Groups hosted by industry experts 

CAGP recognizes this is a difficult time for many non-profits and businesses.

If your PD funds have been frozen, you are between roles, or face any kind of financial

barriers in accessing professional development right now, you can apply for a bursary

to access this session for free here.

If you are ready to roll up your sleeves, and dive in, sign up today!

>>

 

Speakers Include

  • John Lepp, Partner, Agents of Good
  • Ingrid Gingras, Marketing Director Ottawa Hospital Foundation
  • Rob Gottschalk, Associate Vice President at The Ottawa Hospital Foundation
  • Christine Kang, Manager, Gift & Estate Planning at SickKids Foundation
  • Jackie Mersereau, Sr. Development Officer-Planned Giving - Nature Conservancy of Canada
  • ... and more

>>

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This session is worth 2.5 CFRE points.

 

 

 

 

 

When

22 July, 8:00am to 22 July, 12:00pm

Where

Zoom Webinar

Canada

Contact


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