Will Power



Leaving a charitable gift in a Will turns the ordinary donor into an extraordinary philanthropist, and a growing number of people are giving this way. Since Will Power started, we've gone from 5% to 8% of Canadians leaving a charitable bequest. But we don't stop there.

Will Power is the biggest campaign in our history to make gifts in Wills a social norm. By 2030 we aim to have 13% of Canadians leaving a gift in a Will, generating $58B for social good!  


 Join Will Power as a Charity     Join Will Power as an Advisor

    Summary of Benefits & Fees for Charities            Summary of Benefits & Fees for Advisors   


Through broad-based marketing, the campaign inspires Canadians to consider a gift in their Will, and encourages them to visit WillPower.ca for more information. The Will Power website is where charity and advisor partners are featured, and where resources are available for the public to take their next steps.

Interested in learning more about plans for the next campaign? Click below to watch the Will Power 2023/2024 info webinar:



Join our community of charities, financial advisors, and legal professionals across the country who are Will Power partners. Partners benefit from exposure to audiences thinking about gifts in Wills, marketing resources to leverage the campaign and engage donors and clients in new ways, as well as training in the emerging field of gift planning.

For more information on becoming a Will Power partner in the upcoming 2023/2024 campaign, download the proposal for charities or proposal for advisors.

For any questions, please contact Nancy Ho at nho@cagp-acpdp.org



Thank you to our Seed Funders and Sector Level Sponsors
who have helped propel the campaign forward:


cagp_foundation.jpg              toronto_foundation.jpg