Will Power



Leaving a gift in a Will to charity turns the ordinary Canadian into an extraordinary philanthropist. Yet only 5% of Canadians do this. 

Will Power is the biggest campaign in our history to make gifts in Wills a social norm. By 2030 we aim to have 8.5% of Canadians leaving a gift in a Will, generating $40B for social good!  


       Download the Proposal for Charities                Download the Proposal for Advisors             

Join Will Power as a Charity Join Will Power as an Advisor


Through broad-based marketing, the campaign inspires Canadians to consider a gift in their Will, and encourages them to visit Willpower.ca for more information. The Will Power website is where charity and advisor partners are featured, and where resources are available for the public to take their next steps.

Want to hear about plans for the 2022/2023 Will Power campaign? Click on the recording of the 2022/2023 Will Power info webinar below: 


Join our growing community of charities, financial advisors, and legal professionals who are Will Power partners. Partners benefit from exposure to audiences thinking about gifts in Wills, marketing resources to leverage the campaign and engage donors and clients in new ways, as well as training in the emerging field of gift planning.

For more information on the benefits of becoming a Will Power partner please download the Summary of Benefits and Fees for Charities or Summary of Benefits and Fees for Advisors

Questions? Contact Nancy Ho, Campaign Manager, at nho@cagp-acpdp.org


Thank you to our Seed Funders and Sector Level Sponsors who have helped propel the campaign forward:

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