Will Power



Leaving a charitable gift in a Will turns the ordinary donor into an extraordinary philanthropist, and a growing number of people are giving this way. Since Will Power started, we've gone from 5% to 8% of Canadians leaving a charitable bequest. But we don't stop there.

Will Power is the biggest campaign in our history to make gifts in Wills a social norm. By 2030 we aim to have 13% of Canadians leaving a gift in a Will, generating $58B for social good!  


 Join Will Power as a Charity     Join Will Power as an advisor

     2024-2025 benefits & fees for charities              2024-2025 benefits & fees for advisors            

Deadline to join the 2024-2025 campaign is May 31, 2024!


Through broad-based marketing, the campaign inspires Canadians to consider a gift in their Will, and encourages them to visit WillPower.ca for more information. The Will Power website is where charity and advisor partners are featured, and where resources are available for the public to take their next steps.

Want to know more about Will Power, and partnership in the campaign? Click below to watch a short info webinar:




Join our community of charities, financial advisors, and legal professionals across the country who are partners in the campaign. Connect to an audience exploring a gift in their Will, access ready-made marketing resources, get training in the growing field of gift planning, and more!

For more information on becoming a Will Power partner download the 2024-2025 summary of benefits & pricing for charities or for advisors.

For any questions, please contact Nancy Ho at nho@cagp-acpdp.org



Thank you to our Seed Funders and Sector Level Sponsors
who have helped propel the campaign forward:


cagp_foundation.jpg              toronto_foundation.jpg