Will Power

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                     How do we open-up more funding for charities?

          By putting the power of philanthropy in the hands of the many.                             

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Leaving a gift in a Will to charity turns the ordinary Canadian into an extraordinary philanthropist. Yet only 5% of Canadians do this.

Will Power is the biggest movement in our history to make gifts in Wills the social norm. Our goal: to open-up $40B in gifts to charities by 2030.

The campaign encourages Canadians to think about charitable bequests, and inspires them to act. We do this via broad-based marketing and events in communities across the country. 

Charities and Professional Advisors who partner with Will Power are introduced to a new army of potential philanthropists. You’re also given tools to speak directly to your donors/clients.download_propsal.png

Will Power pilots in September 2020, in Ontario’s Niagara Golden Horseshoe. We then roll-out to communities across the country in 2021 and 2022. 

Are you a charity or advisor with presence in Hamilton, Oakville or the Niagara Golden Horseshoe? 

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Are you interested in joining the campaign when it comes to your community?

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Contact Laurie Fox, National Campaign Director, for more information on Will Power:            lfox@cagp-acpdp.org

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Will Power’s Seed Funders:

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