Planned giving websites have never been more important!
Learn how to transform your website into a lead-generation engine of prospects for your planned giving program.
For an increasing number of donors, particularly the critical Baby Boomer audience, planned giving websites are the first stop on the journey to leaving a meaningful bequest gift. For Baby Boomers in particular websites are their preferred way to do background research before making a big decision.
The days when a strong pamphlet was good enough are over
Luckily, most professional fundraisers have all the technical knowledge of planned giving, and the relationship-building communication skills, needed to create a website that drives decision making, and welcomes an even broader group of planned giving prospects.
What fundraisers are missing is the specific knowledge of how to convert those messages that work so well in-person and in hardcopy into the kind of planned giving website which drives donor decision making.
CAGP Greater Vancouver Chapter is pleased to offer you this virtual webinar to help fill the gap. This session will give you the knowledge you need to translate what works offline into a the kind of website that helps grow your organization's planned giving program.
Featuring
Charlotte Field; Partner & Head of Client Delivery, Good Works
Sharing cutting-edge research on best practices for planned giving websites
Cherish Lo; Senior Executive Director, Marketing Planned Giving, City of Hope
Sharing lessons learned from the re-launch of California based charity City of Hope's website
Please note: You are welcome to join us from anywhere in Canada. However, the event will take place on Zoom from Vancouver at 10AM PST.
This Session is Worth One CFRE Point
Bursaries Available:
CAGP Greater Vancouver Chapter acknowledges that our sector has faced a difficult and unprecedented year and many organizations and gift planners are facing financial barriers to professional development. We are proud to offer bursaries to members and non-members to attend virtual chapter events free of cost.
Apply for a bursary
