Redefining Legacy Marketing for High Value Donors
A Professional Development Luncheon with Kimberley Blease
Tuesday, May 16, 2023
12:00 - 1:30pm
CI Financial, 15 York St, 2nd Floor
Cost: $60 members / $75 non-members
*Approved for CFRE credits.
Based on the latest research focused exclusively on high value donor needs, this session will share new thinking and approaches to engaging donors in legacy giving post-pandemic. We know that legacy giving is an incredible way to drive lifetime value and build strong relationships with these important donors who are demonstrating changing needs and motivations within our Affinity Research work – but how do we combine personalized approaches with mass strategies in order to identify, engage and inspire higher value donors to further connect and take action? We will demonstrate that understanding what these vital donors need from charities is different from other donors. We will also show members how investing in strategy and journey’s that deliver on these emerging needs in a refreshed way can work to drive more connection and support for legacies. Examples will inspire CAGP Members to think differently about their own engagement programs for high value donors as they build their legacy program for the future.
Kimberley Blease, Executive Vice President, Blakely
When it comes to building high-value donor relationships, Kimberley’s energy, enthusiasm and thought leadership is unparalleled. With over 35 years of experience in both the corporate and not-for-profit sectors, Kimberley is a fundraiser and marketer who believes in building high value donor programs from the ground up. She helps not for profit organizations raise the bar on the experience their donors receive and inspiring donors to do more in the process in order to raise more money. She believes in the incredible power of legacy marketing to build real relationships with donors. In her role as EVP at Blakely, Kimberley leads the consultancy business, bringing vision and proven strategy to clients biggest challenges.
*Please note that registrant contact info may be shared with presenters and other participants unless otherwise requested. For questions, please contact Phoebe Uguy at info@cagptoronto.org.
Sponsored by:
This session is organized by the CAGP GTA Chapter Education Committee.
