Keeping Up With Your Donors - A Post-Pandemic Approach to Legacy Gift Fundraising


Event Info

CAGP GTA EVENT - Keeping Up With Your Donors - A Post-Pandemic Approach to Legacy Gift Fundraising


Keeping Up With Your Donors - A Post-Pandemic Approach to Legacy Gift Fundraising


Thursday, September 29, 2022


12:00PM - 1:00PM



Virtual Zoom Event

Canadians have changed a lot since March of 2020. Driven by the COVID-19 pandemic, we've changed many of the ways in which we live our lives. We're picking up meals from restaurants rather than dining in. We're doing work Zoom calls from our bedrooms while the kids make noise on the other side of the door. We hardly use cash anymore. The pandemic has changed the way we work, play, learn, socialize and GIVE!

Our donors have changed – and in doing so, they've left many charities behind wondering what to do next.

Fraser Green from Good Works has been studying Canadian giving behaviours and has some new insights into how we as planned giving fundraisers can best do our work in the years to come.

Join Fraser as he delivers a fascinating show and tell of:

♦ How legacy prospects and donors communicate post-pandemic – and how their giving behaviours have evolved.
♦ How the pandemic has created a brand new segment in the planned giving market.
♦ How integrating legacy gift marketing with direct mail and digital fundraising is no longer a great new idea. It's become a necessary ingredient for success.

After an hour with Fraser, you'll have a brand new way to see your legacy fundraising future!

*Special offer: Follow up  conversation with Fraser with all registrants at a later date!


Through his careers in business, politics and philanthropy, Fraser Green has honed his talent as one of this country's mot passionate and persuasive storytellers.

Fraser is a Principal at Good Works, one of Canada's leading fundraising consulting agencies. At Good Works, Fraser's focus is on communications/message strategy, content creation and active donor listening.

Fraser is a gifted writer and a sought-after public speaker. He presents regularly at fundraising conferences in Canada, the USA and Europe. Fraser is the co-author of "Iceberg Philanthropy" and "You Can't Take It With You" and the author of 3D Philanthropy.

In his spare time, Fraser is passionate about playing his guitar, yin yoga, skiing, cycling, reading biographies and talking way too much.

COST: Members - $30, Non Member $35 ( Advance registration is required, capacity is limited)

Please register by Tuesday, Septemeber 27, 2022

Your registration link will be sent 24 hours prior to the event.

For more information contact Abdesh Furmah at

*Please note that Registrant contact info may be shared with presenters & other participants unless otherwise requested. Please contact Abdesh at if you would like to opt out.*


29 September, 12:00pm to 29 September, 1:00pm


Online - Greater Toronto