FREE Webinar: Words that work in major and planned gifts fundraising: Statistical analysis of the words and phrases that encourage planned giving

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Event Info
Summary:

Words that work in major and planned gifts fundraising: Statistical analysis of the words and phrases that encourage planned giving

Presenter: 
Russell N. James III, J.D., Ph.D., CFP®, Texas Tech University

What words increase interest in making a bequest gift? What job titles work best for donors? How should you describe a complex gift to generate the most interest? This presentation shares results from a series of surveys uncovering the words and phrases that work best to encourage interest in planned giving - and how those might differ for different groups. Dr. James begins with an overview of the neurological processes that drive charitable decision-making and explains how these processes link to the survey results on optimum word choice. Learn practical, scientifically-based approaches that will increase your effectiveness in communicating about planned giving. 

 

When

10 May, 1:00pm to 10 May, 2:00pm

Where

Online - National

Canada

Contact

education@cagp-acpdp.org
Phone: 888-430-9494

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