A Narrative Approach to the Philanthropic Conversation: Choosing and Telling Stories Strategically


Event Info

Many organizations have wonderful stories. What's missing is the knowledge of how to choose, craft and tell those stories in a strategic way. Do your stories help educate prospects and donors about your mission? Do they also clearly articulate the crucial role donors can play in your organization's ongoing 'story of success' through a strategic gift now, or after they pass away? Likely not.

By learning how to create a space in your story for your donors, you enable them to become part of a 'shared' story in realizing both your charity's mission – and their personal philanthropic mission. Tapping into the power of a strategically chosen line-up of stories and discovery questions– creates meaningful conversations and helps raise funds. Once learned, this 'Narrative Approach' can be used to enhance presentations to donors, whether you are presenting in person or in writing.   

Our Speaker: Norma Cameron CFRE

Norma, originally from Scotland, has over 25 years of experience in fundraising, marketing and communications, training and performance storytelling.   

As a former journalist, she switched careers to work for charities in fundraising and communications roles before founding, The Narrative Company in 2006 to focus being a consultant and trainer assisting organizations tap into the power of story. Her clients include non-profit organizations in healthcare, education, public broadcasting, arts & culture and social services as well as private corporations and government departments.

Norma has held senior fundraising positions at universities and charities across Canada and successfully secured multi-million dollar major and legacy gifts. She obtained her Certified Fundraising Executive (CFRE) designation in 2004, served as a CFRE exam writer and has sat on their International Advisory Council. In 2007 she started teaching the Canadian Association of Gift Planners (CAGP) 5-day Original Gift Planning course and in 2011, created and taught their 3-day CAGP Bootcamp: Strategic Gift Planning for Major Gift Professionals’ course. 

Event Format

This event takes place in two parts, all in-person, and is open to both CAGP members and non-members. The first portion is a presentation by Norma over breakfast. The second portion features a deep dive into the content of the presentation through a workshop with Norma and other attendees

We will continue to monitor BC Public Health Orders as they relate to COVID-19 and in-person gatherings. We will be in touch should any changes to the event format occur.

Breakfast Session 7:30 AM - 9:15 AM

Join us for a delicious breakfast with time to network with other attendees. Breakfast will include a presentation by our speaker Norma Cameron CFRE. 

Deep Dive Workshop 9:30 AM - 11:50AM

Following the breakfast session, workshop participants will gather with our speaker Norma Cameron CFRE for a deep dive into the content. This two-hour small group workshop will help improve your storytelling abilities, building off the content in the presentation. 


Bursaries Available

CAGP Greater Vancouver Chapter acknowledges that our sector has faced a few difficult and unprecedented years and that many organizations and gift planners are facing financial barriers to professional development. We are proud to offer bursaries to members and non-members to attend chapter events free of cost.

Apply for a bursary


CFRE Credits

Full participation in our workshop is eligible for 3.5 points in Category 1.B - Education of the CFRE International application for initial certicification and/or recertification. 


15 September, 7:30am to 15 September, 12:00pm


DLA Piper (Canada) LLP
666 Burrard St - Park Place
Vancouver,  British Columbia  BC Canada