It's not what you do, it's what you mean: Repositioning your legacy program to reflect the psychology of giving

What is more important to donors?

a.     information about your charity and gift planning

b.     their personal connection to your mission

Neurological research on giving and decision-making is changing our sector.  There’s a shift away from ‘educating’ and a move towards listening, reflecting emotional connection and utilizing donor aspirations to leverage gifts. Some charities are re-framing their legacy programs. Find out how this is being done and the results. Discover how you can too.

Presented by: Simon Trevelyan, President, S.T. Legacy Group

Simon Trevelyan has been involved in the fundraising and legacy giving sector in Canada for the last 24 years. He worked at the Canadian Diabetes Association and BC SPCA before starting S.T. Legacy Group, a legacy consulting company based in Vancouver, 9 years ago. He has participated widely in CAGP, both as a member of the committee of the Vancouver Roundtable and at National Conferences as both a presenter and sponsor.

S.T. Legacy Group works with charities across Canada, helping them to build robust legacy programs.  

Location: Fort Calgary (750 9th Avenue SE, Calgary) in the James O’Wilson room

                    Free parking available

Time:

Registration: 11:30

Lunch: 11:45

Presentation: 12:15 – 1:15