FREE Webinar: Words that work in major and planned gifts fundraising: Statistical analysis of the words and phrases that encourage planned giving

This event is currently full. You will be able to access the recording on our website as of Wednesday mid-afternoon (ET). Please contact Erin Kuhns at ekuhns@cagp-acpdp.org if you have questions.
 Registration is closed for this event

Words that work in major and planned gifts fundraising: Statistical analysis of the words and phrases that encourage planned giving
Presenter: 
Russell N. James III, J.D., Ph.D., CFP®, Texas Tech University

What words increase interest in making a bequest gift? What job titles work best for donors? How should you describe a complex gift to generate the most interest? This presentation shares results from a series of surveys uncovering the words and phrases that work best to encourage interest in planned giving - and how those might differ for different groups. Dr. James begins with an overview of the neurological processes that drive charitable decision-making and explains how these processes link to the survey results on optimum word choice. Learn practical, scientifically-based approaches that will increase your effectiveness in communicating about planned giving. 

Time: 1:00 - 2:00 ET 

May 10th, 2023 1:00 PM   through   2:00 PM
Online - National
Canada
Phone: 888-430-9494  ext. 222
Email:

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