Research agrees: you can do good (increase your organizations planned giving relationships and the value of their gifts) while being good (inclusive fundraising). The psychology behind legacy giving aligns with Community-Centered Fundraising (CCF), which means these conversations don't need to be a choice between head and heart. This session will explore five psychological tools that help create long-lasting relationships with supporters, and how each tool aligns with CCF values. Attendees will leave with a grounding in behavioural psychology for planned giving, CCF's Ten Principles, and practical examples they can apply in their own writing, relationship-building, and policy-making.
CAGP Members: $25
Non-Members: $35
Presented by Chantelle Ohrling, CFRE (she/her), an award-winning gift planning specialist as Senior Officer, Legacy Giving at The David Suzuki Foundation, essayist, and speaker blending technical estate expertise with community-centric philanthropy. Chantelle actively shapes systemic change across the non-profit sector as Chair of Equity & Right Relations and Chair of Communications for CAGP Greater Vancouver, an Editorial Advisor for The Philanthropist Journal, and an active member of the Black Canadian Fundraiser's Collective. The inaugural recipient of CAGP's Emerging Catalyst Award, her work centers on anti-colonial frameworks and economic justice. A natural connector, Chantelle is usually introducing people to their next favourite book, colleague, or community gathering.
Canada
| Member | $ 25.00 + $ 0.00 Tax |
| Non-Member | $ 35.00 + $ 0.00 Tax |