Campaigns have evolved where many are now comprehensive in nature, but how does gift planning play a role, or should it? As we consider the ever growing size and frequency of campaigns combined with great wealth transfer, the case for gift planning has never been stronger. Integrating gift planning has huge potential, but like all things it needs much consideration and strategies to effectively incorporate such gifts into your campaign. Considerations are numerous, but participants will gain some insight on counting principles, recognition and implementation.
