Using Social Media in Planned Giving – What You Need to Know
Christine will present the what, when, why, and who of using social media for gift planning and the main strategies to consider when making these decisions for your own fundraising shop. She will share examples and lessons learned, as well as include time for a Q&A. Christine will draw from her experiences of running legacy marketing campaigns for SickKids Foundation and from being a millennial who works in planned giving.
Christine Kang is a Manager of Gift & Estate Planning at SickKids Foundation. She is passionate about building relationships, developing data driven and efficient processes to grow gift planning, and the power of philanthropy. Christine previously worked in the financial services sector where she held various roles in reporting, strategy, communications, and project management. In her free time, she enjoys volunteering with youth, cultivating herself into a tea connoisseur, and watching the Leafs.
