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Exploring Empathy: A Practical Guide to Embracing Donor Concerns to Inspire Legacy Giving
Presenters: Lynne Boardman, Harvey McKinnon and Associates and David Kravinchuk, The Common Good Fundraising Agency
Wish you could alleviate your donors' deepest fears about bequests and help them embrace the exciting possibility of making a transformational gift? We will coach you on confidently addressing donor concerns directly and inspiring them to make a gift in their will. You'll learn the five most common concerns about making legacy gifts. You’ll leave with a worksheet to help you build your very own set of powerful messages to help dissipate donor doubts.
