NINE ACTIONS TO INCREASE LEGACY GIFTS

featuring Gwen Chapman - Principal, DonorFocus 360

Many organizations recognize that Legacy Gifts can provide long-term financial stability. But do they have a plan to increase Legacy Gifts? Do YOU have a plan?

You may think you have Board support. And perhaps you have a marketing plan with a budget to promote legacy gifts. But what about the more subtle actions that have the power to make a meaningful difference to the growth of your Legacy program?

Whether  you have an established planned giving program or are starting a program, implementing these nine practical actions will have an immediate impact on your ability to increase the number and value of legacy gifts.