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Words that work in major and planned gifts fundraising: Statistical analysis of the words and phrases that encourage planned giving
Russell N. James III, J.D., Ph.D., CFP®, Texas Tech University

What words increase interest in making a bequest gift? What job titles work best for donors? How should you describe a complex gift to generate the most interest? This presentation shares results from a series of surveys uncovering the words and phrases that work best to encourage interest in planned giving - and how those might differ for different groups. Dr. James begins with an overview of the neurological processes that drive charitable decision-making and explains how these processes link to the survey results on optimum word choice. Learn practical, scientifically-based approaches that will increase your effectiveness in communicating about planned giving. 

Time: 1:00 - 2:00 ET 

May 10th, 2023 1:00 PM   through   2:00 PM
Online - National
Phone: 888-430-9494  ext. 222

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