The Recipe For Crafting A Perfect Story - An Interactive Workshop With Fraser Green and Serena Hak!


Event Info

CAGP GTA CHAPTER - The Recipe For Crafting A Perfect Story - An Interactive Workshop With Fraser Green and Serena Hak!


Professional Development Webinar

The Recipe For Crafting A Perfect Story

An Interactive Workshop with

Fraser Green and Serena Hak

Wednesday May 19, 2021

12:00 noon - 2:00 p.m.

You've told thousands of stories in your life, haven't you? To your friends. To your donors. To your kids. But, have you ever taken the time to think about what actually GOES INTO a great story? 

Fraser and Serena are going to introduce you to the 7 easy-to-understand ingredients of a perfect story. Because after all, the fundraiser with the best story raises the most money!

This session will include a presentation workshop that will leave you equipped to craft your perfect story. There will also be a special opportunity for all those who sign up, but space is limited so sign up today! 


Fraser Green is widely considered one of Canada's most strategic and creative thinkers in the fundraising sector today. Fraser is the Chief Strategist and Smartypants at Good Works - a consulting firm that propels charities to build deeper relationships with loyal donors and constituents.

Fraser is a gifted communicator whose books, articles, blogs and contrarian rants are widely read by fundraisers and CEO's around the world. Fraser is a gifted speaker - and has presented sessions and plenary addresses at hundreds of fundraising conferences in Canada, the USA and Europe. Fraser is a self-confessed 'donor research freak'. He believes deeply that creating a superb donor experience is the key to great fundraising and that listening carefully to donors is an all-important fiirst step in doing so.

When he is not staring at his laptop, Fraser loves to bike and ski, bend his bbody into ridiculous yoga postures, play his guitars and generally explore the world around him.



Serena Hak is an Associate at Stonegate Private Counsel where her focus has been on philanthropy. As the Executive Director of The Donor Motivation Program®, she is committed to working with the Planned Giving Community across the country and hopes to create opportunities for Canadians to reach their philanthropic intentions through strategic planning.

Serena is truly passionate about breaking down the barriers between the for-profit and non-profit sectors. She has been featured in The Globe and Mail and National Post's Guide to Charitable Giving and is a frequent speaker with the Association of Fundraising Professionals (AFP) and the Canadian Association of Gift Planners (CAGP). She has volunteered with the CAGP for over 8 years now and is past Chair for the Greater Toronto Area Chapter.

In 2018, she set up the Hak Foundation through the Vision 2020 Program at the Toronto Foundation. Serena is the Co-Chair for the Stop Community Food Centre's What's On The Table event and is working with organizations to leverage current resources to create meaningful impact for this grassroots organization. In the past years, she has dedicated her time to the George Hull Centre for Children and Families and the Cabbagetown We Read Program. Outside of work she is an avid traveler and loves trotting around Toronto with her beagle Bogart.

Event cost: Member - $30, Non Member - $35 (Advance registration is required, capacity is limited)


Please register by end of day Tuesday May 18th, 2021

A Link will be sent 60 minutes before the event.


For more information contact Abdesh Furmah at


*Please note that Registrant contact info may be shared with presenters & other participants unless otherwise requested. Please contact Abdesh at if you would like to opt out.*


19 May, 12:00pm to 19 May, 2:00pm


Online Zoom Webinar


Phone: 888-430-9494