The Evolution of Strategic Gift Planning
Philanthropy and fundraising is evolving, on many fronts. Where will charities and fundraising land in this changing landscape? Now that advisors are playing a vastly growing role in philanthropy, how can they use this opportunity to grow their book and help clients create more strategic social impact? How can you adapt how you ask and serve clients to take advantage of demographics, technology and social response to philanthropic needs? We will review a number of Canadian trends, share helpful resources that will help you as a fundraiser or advisor help your donors and clients.
Date: October 3, 2019
Doors 11:45 am
Presentation: 12 pm – 1 pm
Location: United Way – 1440 Scarth Street, Regina
Speaker: Ruth Mackenzie
Topic: The Evolution of Strategic Gift Planning
About Ruth MacKenzie
Ruth MacKenzie is the Executive Director of the Canadian Association of Gift Planners, a position she has held since April 2013.
Ruth has a 30-year background in the nonprofit sector, working at the local, provincial and national levels. For 12 years she was with Volunteer Canada, serving as its President and CEO from 2007-2013, and previously held the position of Director, Volunteer Development with the Canadian Cancer Society, Nova Scotia Division.
Ruth also has experience running a small business, having established and ran her own microbrewery for which she was recognized with an Entrepreneur of the Year award.
Ruth is, of course, a committed volunteer. She currently serves on the Board of CanadaHelps – a national organization that provides online donating and fundraising platforms for Canada’s charities, as well as the International Association for Volunteer Effort. Ruth also Chairs the eastern region Grant Review Team for the Ontario Trillium Foundation – Canada’s largest granting agency. Ruth also served on the Governor General of Canada’s Volunteerism and Philanthropy Advisory Committee. In acknowledgement of her contribution to volunteerism, Ruth was awarded the Queen Elizabeth II Diamond Jubilee Medal in April 2012
