The Art and Science of Surveys for Donors – How To Get Started


Event Info

Note: Please head to 617 Southam Hall at Carleton University for this presentation (closest parking lot is P1). 

Here is a map of the campus cu_map.pdf

This excellent lead generation method is made even more powerful when questions are asked in a considered order, when you use the most effective words and phrases and when it is used in a systematic marketing program for your nonprofit.  Professor James is North America’s pre-eminent researcher in the field of planned gift marketing.  His books: “Inside the Mind of the Bequest Donor” and “Visual Planned Giving” are textbook standards for his graduate degree programs at Texas Tech University, the only one of its kind.

Professor Russell James III, Chair of Personal Financial Planning, Texas Tech University






25 January, 10:00am to 25 January, 12:00pm


Carleton University - 1125 Colonel By Drive

Ottawa,  Ontario  K1S 5B6 Canada

Phone: 613-286-7694