Iceberg Philanthropy - Ten Years Later

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Event Info
Summary:

Fraser Green, Chief Strategist and Smartypants will be here with us Saskatoon to share his insights on Iceberg Philanthropy - Ten Years Later. Learn what has changed, what has stayed the same, and what you can do to make your bequest program even better!

When Iceberg Philanthropy was published in 2007, it became an instant best seller with fundraisers worldwide. Fraser Green shook the foundations of planned giving with a fresh new approach that was based entirely on donors – and not complicated financial products.

Since its publication, Iceberg Philanthropy has become required reading in post-graduate fundraising programs across Canada. The Iceberg Philanthropy approach has been used by all types of charities – big and small – all across North America. For the past ten years, Fraser has continued to use donor polls and focus groups to deepen his understanding of legacy donors – and to sharpen his persuasive skills at speaking to legacy gift prospects. Fraser has helped dozens of North American charities run legacy campaigns that have raised hundreds of millions in bequest expectancies.

Now, after ten years of honing his craft, Fraser will share what he’s learned with you. In this entertaining and illuminating session, Fraser will share with you:

– How to recognize your best bequest prospects.
– How much money is being gifted to charities in wills today.
– How to set a legacy revenue target for your organization.
– What to say to persuade your legacy prospects to make their bequest to you.

Some of what Fraser said in Iceberg Philanthropy a decade ago still holds true. And, some of what he said has changed bigtime. Come to this session and get right up to date on everything worth knowing about Iceberg Philanthropy!

Fraser Green

Chief Strategist and Smartypants, Good Works

Fraser Green is widely considered one of Canada’s most strategic and creative thinkers in the fundraising sector today. Fraser is the Chief Strategist and Smartypants at Good Works – a consulting firm that propels charities to build deeper relationships with loyal donors and constituents.

 

Tickets:

CAGP Members: $25.00 (Important note: please log in to see member pricing!)

AFP Members: $25.00

Non-members: $35.00

Tickets include lunch and presentation.

 

 

When

20 September, 11:30am to 20 September, 1:30pm

Where

123 Nelson Road (Cathedral of the Holy Family)

Saskatoon,  Saskatchewan  Canada

Contact

melissa.mann@usask.ca
Phone: 306-966-5175

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