Be Seen, Be Found, Be Engaging: Marketing to the Distracted in 2019


Event Info

weaver_headshot.pngBe Seen, Be Found, Be Engaging: Marketing to the Distracted in 2019
SPEAKER: Eric Weaver, CEO, Transparent Path

It’s a noisy world out there. Our prospects are bombarded with thousands of sales messages every day, and marketing channels have fragmented into a million niches: Snapchat, email, events, PR, native advertising, Facebook ads, video, etc.  So how do busy gift planners spend limited budgets to generate attention in an ADHD world? What works in 2019 — and what doesn’t? Using some of his best business practices learned over nearly 30 years for brands such as Xerox, Procter & Gamble, Intel, eBay, Starbucks, and BC Hydro, while lecturing around the globe on Digital Marketing, this presenter will give attendees valuable techniques and strategies to apply to their efforts for gift planning without having to attend business school.
BIO: Eric Weaver is a digital marketing veteran who has spent 29 years counseling large enterprises and governmental agencies on disruption and transformation. Eric became one of the very first digital marketers in 1990, after which he has served as CEO, chief strategist, creative director, and client lead for global ad agencies and management consultancies. He has counseled the leadership teams at over 80 blue-chip brands on everything from brand building to digital operations to blockchain use cases - and has built and led creative, production and strategy teams in London, New York, Los Angeles, Washington DC, Seattle, Detroit and Vancouver.
Most recently the VP of the Xerox Customer Experience Practice, Eric oversaw the company’s $550M marketing services team. In April 2018, he left Xerox to launch Transparent Path – a food traceability company using sensors and blockchains to show where food comes from, how it got to you, and what happened to it along the way. Eric also sits on the advisory boards for global startups focused on ethical mining, healthcare contracting and medical inventory management.
Eric has been twice recognized as one of the “Top 50 Marketing Thought Leaders Over 50” by Brand Republic, and has been quoted in AdAge, BusinessWeek, Forbes, Fortune, Hoover’s, Huffington Post, Inc. Magazine, InformationWeek, MediaWeek, the Seattle Times and the Washington Post. He speaks globally on blockchain, digital transformation, and marketing ethics. Eric gives back to the marketing profession as a guest lecturer for a number of schools that include the University of California at Berkeley, National University of Ireland, Pepperdine, and the University of British Columbia.


21 February, 7:30am to 21 February, 9:30am


308 4th Avenue North

Vancouver,  British Columbia  V6B 1B6 Canada