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Nine Actions to Increase Legacy Gifts
Presented by: Gwen Chapman, DonorFocus 360
Many organizations recognize that Legacy Gifts can provide long-term financial stability. But are they taking steps to maximize the opportunity for such gifts?
You may think you have Board support. And perhaps you have a marketing plan with a budget to promote legacy gifts. But what about the more subtle actions that have the power to make a meaningful difference to the growth of your Legacy Program?
Whether you have an established planned giving program or are starting a program, implementing these nine practical actions will have an immediate impact on your ability to increase the number and value of legacy gifts.
